LaQuan Smith x Cash by Cash App Launch
Venue: Lightbox - New York, NY
Lightbox hosted an immersive dinner honoring notable designer LaQuan Smith and his new fashion line with Cash by Cash App. High-profile guests, including Christine Quinn and Lori Harvey, gathered at the tech-forward venue to celebrate the capsule collection launch.
Impactful street-facing branding turned heads of passersby and created excitement for guests entering the venue.
This fashion line was bold and vibrant, so we made sure to represent that energy throughout the event. We created photo moments for guests in Lightbox’s speakeasy space through the use of sleek lighting and vinyl branding of pieces from the line.
Through a menu inspired by the designer’s favorite meals, custom projection content, and an edgy tablescape featuring neon light centerpieces, we encapsulated the essence of LaQuan and his brand.
